TikTok Is Killing The Music Industry – Sefa

Ghanaian Female singer S3fa says TikTok is killing the Ghanaian music industry and the app has also been shifting attention from quality music to some substandard songs.

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Speaking on Ultimate FM, she said most Ghanaians no longer appreciate good music but most fans now patronize songs only when the songs come with a TikTok challenge or dance.

“Now, if you make music and you don’t add a challenge to it, or some sort of dance, or some vibe to it, everybody thinks that that means you are not doing music. This is not right. I think that Tiktok is killing the whole music industry right now,” S3fa said.

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According to her “if you look at the music industry now, you don’t really hear the kind of quality music we used to hear before. We’re not feeling the type of vibe we used to have before…. This is because everybody thinks that if it doesn’t trend on TikTok, it is not music and that doesn’t make sense.”


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